Join us for a look inside the AI-Ready Campus— where every exchange between an institution and its students is meaningful, personalized, and engaging. Where conversations are two-way streets, fostering a sense of belonging and nurturing student growth. Where AI does the heavy lifting, so staff can focus on what they do best – building genuine connections that foster a thriving academic community.
In this session, we’ll explore how Forsyth Technical Community College used AI-powered tools to achieve a 12% enrollment increase, reduce staff workload by over 3,000 hours, and resolve nearly 80% of student inquiries via AI-powered Agents.
Whether you’re looking to improve student engagement or free up staff capacity, this session offers real-world strategies for creating a more responsive, AI-powered campus.
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Speakers
Devin Purgason — As AVP of Student Experience, Marketing and Outreach at Forsyth Tech, Devin brings a rich blend of visual creativity, technological innovation, and a deep commitment to education. Devin’s evolution as a media professional enriches his innovative student-focused strategies in higher education marketing. He has been honored with the AMA’s Emerging Higher Ed Marketer of 2024 Award, Winston Salem’s Under 40 Leadership Award, NC Triad Business Journal’s 40 under 40 and multiple CASE awards. Devin is a graduate of Southeastern Seminary and holds a graduate certificate from Duke University.
Eric Range brings nearly 20 years of higher education and EdTech experience to his role as Element451‘s VP of Product. Eric has served in a number of student affairs and enrollment management roles including Assistant Vice President of Enrollment Management Operations at Drew University. As VP of Product Eric serves as part of Element451 Product Leadership team, delivering innovative solutions that serve our partners and improve the student experience every day.
He’s passionate about leveraging technology, especially AI, to increase the human connections so important to enrollment management and student success. In addition to guiding institutions — from small private colleges to large public universities — in leveraging the power of conversational technology and CRM systems, Eric has also previously served as CRM Product Owner for a Fortune 500 company.
Daniella Nordin is the Vice President of Platform Enablement at Element451, where she leads teams in transforming how colleges and universities leverage AI to personalize student engagement. With a career spanning enrollment strategy, CRM implementation, and customer experience, Daniella is passionate about turning complex challenges into scalable solutions.
She spearheads Element’s Platform Enablement division, ensuring institutions maximize time-to-value through streamlined onboarding, technical integrations, and strategic consulting. A problem-solver with the ability to drive meaningful change, Daniella excels at bridging vision and execution to deliver lasting impact. Her superpower? Empowering higher ed leaders to harness cutting-edge tools that fuel growth, retention, and innovation.